How much for AR?

Trying to find out the price for AR can be difficult and I’m working on a budget. Firstly, Aurasma, one of the easiest and most popular AR apps, but how much for a skinned app or SDK? Aurasma works on individual quotes rather than set prices, from research into customers the rate seems to be about ¬£4000, rather expensive, will this limit how AR is used and what do we need to know to code it?

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